Ranked in the top 1% of Orange County agents and trusted with over $559 million in closed transactions — the Caplicki Home Team runs a 7-pillar marketing engine that puts your listing in front of the right buyer, fast.
Most agents take a listing, put it on MLS, and hope. Here's how the Caplicki Home Team approach is structurally different — and why it produces structurally different outcomes for sellers.
Seven pillars, each doing a different job: pricing, paid social, video, Homes.com, syndication, open houses, and AI search. Here is exactly what each one does for your listing.
We are local market analysts — we write the articles, run a weekly market analysis around your home, and spot pricing trends before other agents do. Your listing strategy is built from data, not guesswork.
We invest real dollars behind every listing — hyper-targeted Facebook & Instagram ads across the entire tri-state area, refreshed weekly until it's sold. Our best-performing reels reach 30K–70K+ people per post.
Cinematic property tours, lifestyle videos, and short-form reels — engineered for the platforms today's buyers actually use. We sell the lifestyle, not just the house.
Premium Member Agent since April 2025 — our listings earn 53× more total views than a standard, non-paid Homes.com listing.
Your listing hits Zillow, Realtor.com, Redfin, Homes.com (Premium placement), Facebook Marketplace, and dozens of regional & national sites the second it's live on MLS.
Not a folding-table-and-cookies open house. We treat every event as a marketing moment — promoted across social, ads, our database, and circle-prospected with the neighbors.
Buyers now ask ChatGPT, Perplexity, and Google's AI Overviews where to look. For a full year we've engineered our content for Answer Engine Optimization (AEO) — so those models recommend us, and your home lands in front of the buyers asking the question.
Every Caplicki Home Team listing gets the full arsenal — all seven pillars running in concert, engineered to generate demand, multiply offers, and shorten the time your home sits on the market.
Pre-Launch builds anticipation. Launch maximizes simultaneous exposure. Momentum keeps your home in front of new audiences until the right offer comes in.
Book a no-pressure consultation. We'll walk your property, tailor the 7-pillar playbook to your listing, and share a strategic pricing analysis. No commitment required.
Live data pulled directly from our Homes.com Premium dashboard. Since joining in April 2025, our membership has delivered 53× more total views than a standard, non-paid Homes.com listing — and the moment you go live, Homes.com pushes your home to our full buyer database. Buyers see it everywhere from CNN, ESPN, The New York Times, The Wall Street Journal, Bloomberg and Apple News to TikTok, Instagram, and the Daily Mail.
Homes.com dashboard figures current as of July 2026.
Plus instant syndication to 50+ real estate platforms the moment you go live — Zillow, Trulia, StreetEasy, Realtor.com, Redfin, Homes.com, Facebook Marketplace, and dozens of regional & national sites.
Real 2026 sales — each one marketed with the full playbook, shown with the Homes.com reach that listing earned.
A luxury Tuxedo Park estate closed at $1.425M — marketed to the exclusive upmarket audience with full media production and targeted paid campaigns.
A Montgomery property that reached 69K+ buyers on Homes.com alone — closed at $750,000 through our full marketing playbook.
A Monroe listing marketed to the right upmarket buyer audience — 55K+ views and closed at $620K.
Middletown listing sold in just 19 days at $537K — strategic pricing plus full marketing playbook delivered a fast, clean close.
A rural Sullivan County listing that drew 66K+ views — a level of exposure most agents can't produce even in metro markets.
A Newburgh property that generated 73,695 views on Homes.com — one of our most-engaged listings this year.
These aren't projections. Our in-house marketing team runs paid Instagram and Facebook advertising on every listing — this is real reach from actual Caplicki Home Team listings in the past 12 months, and the kind of exposure your home will get.
A single listing reel reached 70,200 people — more than 10× what a typical MLS-only listing would ever see.
Watch this reel ↓A cinematic listing reel hit 32,400 views — precisely the audience of design-driven, move-up buyers.
Watch this reel ↓A single property ad delivered 7,148 views in 5 days — a level of exposure most sellers never see on their entire listing.
A seasonal lifestyle ad hit 6,574 views in 5 days — exactly the kind of audience who buys lakefront homes in early spring.
Our video strategy goes beyond a walkthrough — we produce content engineered to perform on Instagram, Facebook, and YouTube, where today's buyers actually spend their time.
"Brian Caplicki = results! I interviewed a few brokers and am happy to say I made the best decision going with Brian. He knew exactly how to price and market our home. When you hire Brian and his amazing team, things happen quickly and efficiently."
"Easily one of the top agents in Orange County — recipient of the 2026 Top Agent award from FastExpert and more than 1,300 closed transactions."
"My family can't thank Brian enough for the seamless and expeditious sale of my parent's home. We so much appreciate how easy it was to contact and communicate with Brian along the way."
"From start to finish Brian provided exceptional service, expert knowledge and tireless dedication. His professionalism, kindness and integrity made the whole process painless."
"It was a whirlwind of advertising, a busy open house, multiple showings — and within days we had multiple offers, over asking. This team is about results and solutions."
"They are absolutely amazing. Brian helped us to sell our current home and it was easy and beyond smooth to get everything done. I don't know how we would have kept our sanity without them."
Three perspectives, one shared playbook. From Brian's 25 years of deal experience to Ron's luxury-brand eye for presentation to Vincent's visual-marketing instinct — backed by a full-time marketing, transaction and compliance bench, so every part of your sale gets an expert.
With more than 25 years in Hudson Valley real estate and over 1,300 transactions, Brian is the team's strategic anchor — specializing in pricing, negotiation, and the kind of deal management that protects sellers from costly surprises. He stays your main point of contact from the first call to the closing table, with deep expertise in estate sales and long-time homeowner transitions.
Ron brings a refined, white-glove approach shaped by more than a decade with global luxury brands — Chanel, Bloomingdale's, Marc Jacobs — before bringing his architecture and design background to real estate. He helps sellers position their homes to create emotional connection and maximize perceived value — and hosts most of the team's open houses.
Vincent started behind the camera as a real estate photographer before earning Rookie of the Year in his first year in sales. His visual marketing instinct paired with a data-driven, calm-under-pressure approach helps sellers attract stronger offers and command higher sale prices.
Drives the marketing strategy behind every listing, building the multi-channel paid campaigns engineered to reach the right buyers and maximize your sale price.
Handles every detail from pre-listing to close — deadlines, inspections, and contingencies — so nothing slips through the cracks or costs you money.
Ensures every document and disclosure is accurate and brokerage-compliant, protecting your sale from costly legal exposure start to finish.
The deal isn't done until it's closed — that's when we work hardest.
Getting an offer is only half the job. Between contract and closing, a dozen things can derail a sale — missed deadlines, inspection surprises, appraisal gaps, financing hiccups, disclosure errors. Brian doesn't just stay your point of contact — he lives in the deal: calling the shots, driving every negotiation, and steering each decision from the first conversation to the closing table. A dedicated Transaction Coordinator and Compliance Manager execute behind him, so nothing slips.
The results speak for themselves — and they are why sellers hand us their biggest asset.
Ranked in the top 1% of Orange County agents — consistently outperforming the market, year after year.
A dedicated in-house marketing lead runs multi-channel paid campaigns on every listing — and leverages our Homes.com Premium platform for even more reach. The kind of marketing most agents simply don't have.
We don't just report data — we spot the trends before they happen, so you're always ahead of the market instead of reacting to it.
Deep experience across every property type — we know how to position, price, and market your home for maximum results.
Straight answers on how the marketing works, what it costs you in time, and who protects the deal once you are under contract.
Every listing gets all seven marketing pillars, not a pick-and-choose menu: data-driven pricing from a weekly market analysis around your home, paid Facebook and Instagram advertising, cinematic video and reels, Homes.com Premium placement, syndication to 50+ portals, promoted open house events, and AI search optimization. Our in-house marketing team runs the campaigns and refreshes the creative weekly until the home is sold.
We have been a Homes.com Premium Member Agent since April 2025, and our listings earn 53× more total views than a standard, non-paid Homes.com listing. The moment you go live, Homes.com pushes your home to our full buyer database, places it at the top of search results, and retargets buyers across CNN, ESPN, Apple News, The New York Times and social platforms. Leads route directly to our team rather than to random agents.
We are local market analysts, not estimate-readers. Your price comes from a weekly market analysis around your specific home — pricing, absorption rate and trend shifts in your neighborhood — filtered through the experience of 1,300+ closed transactions across Orange County, Sullivan County and the wider Hudson Valley.
Your MLS listing syndicates to 50+ sites the day it goes live, paid social campaigns launch the same day, and Homes.com alerts our buyer database immediately. Between Homes.com and paid social, a typical Caplicki Home Team listing reaches 10,000+ buyers in week one.
That is when we work hardest. Brian stays your point of contact and drives every negotiation to the closing table, backed by a dedicated Transaction Coordinator and a Compliance Manager. They track deadlines and contingency dates, negotiate inspection findings, watch for appraisal gaps and financing delays, and keep every disclosure brokerage-compliant so nothing quietly derails your sale.
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews where to look instead of typing keywords into a search bar. For the past year we have engineered our content for Answer Engine Optimization — 540+ optimized articles and 45+ community and FAQ pages — so those models recommend the Caplicki Home Team and your listing becomes part of the answer.
We list homes, we help people buy homes, and we grow futures. Every move in real estate is more than a transaction — it's a step toward stability, wealth, and generations of possibility.
The right marketing strategy is the difference between a home that sits and a home that sells. Book your free listing consultation — we'll walk your property, show you the full plan tailored to your home, and deliver a strategic pricing analysis. No commitment required.
Distribution built in.
When your home goes live, it doesn't sit and wait to be discovered. We push it into channels already filled with Hudson Valley buyers, sellers, and referral partners.